About Us
Our Story
It is not pleasant to talk about yourself because you can be guilty of presumption or modesty.
I have always had a certain propensity for design and art and I discovered it because I never struggled to get good grades at school despite tackling the subject in a superficial way as my studies had a different direction. Then little by little life leads you to do what you are probably best suited for. I started designing wine labels, logos and jewelery more than thirty years ago. Then products for the industry and in particular for the sports industry. In this environment I met very competent people who still collaborate with me today and help my firm offer the services it specializes in.
Industrial Design and product innovation
What drives my passion and that of my collaborators is essentially technical innovation. In fact, it is thanks to it that design is expressed in the best of its forms. The studio carries out research, studies and tests to understand the evolutionary space of a product. Once the information has been collected, it develops various prototypes with different innovative solutions and at the same time develops the most appropriate design, also enriching it with a note of personality. We do not limit ourselves to this and upon request we deal with all types of innovation such as improvements, expansion of the line, construction costs etc.
By scrolling through the portfolio and blog on this site you will be able to realize what characterizes us.
New product development
This involves creating entirely new products that fulfill unmet needs or offer unique benefits. It may involve researching customer preferences, conducting market analysis, and using technological innovation to design and manufacture innovative products.
Product improvement
This type of innovation focuses on enhancing existing products by introducing new features, improving performance, increasing efficiency, or addressing customer feedback. It aims to make incremental innovations to the product to maintain competitiveness and meet evolving customer expectations.
Line extensions
Line extensions involve expanding an existing product line by introducing variations or extensions of the original product. This could include different flavors, sizes, colors, or versions that cater to specific customer segments or market niches.
Process innovation
Process innovation refers to improving the methods, techniques, or systems used in the production or delivery of products. It aims to streamline operations, increase productivity, reduce waste, and enhance overall efficiency. Process innovation can have a significant impact on product quality, speed to market, and cost-effectiveness..
Cost innovation
Cost innovation focuses on reducing production costs while maintaining or improving the quality and functionality of the product. It involves finding more efficient manufacturing processes, sourcing cheaper materials, or optimizing supply chain operations to achieve cost savings.
Business model innovation
Business model innovation involves reimagining the way products are created, distributed, marketed, or sold. It may involve adopting new revenue models, exploring new distribution channels, or leveraging emerging technologies to transform the way customers interact with the product.
Technical design
As mentioned on the home page we also deal with technical drawing for information, production and documentary purposes. We develop instruction booklets, technical manuals, operating manuals, technical documentation for European CE certification and any type of technical document.
Technical consultancy
Developer
Branding
Client Service